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SEOの基本はテキスト

 SEOをやるうえでます最初に知っておかなければならない事は、現在の検索エンジンはロボット検索型が主流であるという事です。ロボット検索型とは、プログラムがネット上を探し回ってキーワードとページアドレスを自動的に収集するタイプのことです。昔のYahoo!(今もですが)登録制によってディレクトリ管理して結果を表示するタイプは依然強力ですが、申請しても必ずしも掲載されるわけでなく、さらにお金がかかる場合もあります。やはり、ロボット検索型エンジンにヒットしやすくするのが、一番手軽で安上がりで、かつ効率的だといえるのではないでしょうか。

 ではどのようなページがロボットに好んで検索されるのでしょうか。まずは下の2例を見て考えてみてください。ロボットに読み取ってほしいキーワードとしては「滋賀県 BtoB ポータルサイト ネットワーク」の4つとすることにします。




滋賀県のBtoBサイトSHIPSNETです。










さて①と②どちらが良いと思いますか?








答えは②です。
 ①には4つすべてのキーワードが含まれており、かつ見た目もきれいなので一見よさそうに見えるのですが、これは画像なのです。検索ロボットは実際にブラウザに表示されている文字を読み取ったりしていません。実はHTMLソースを読んでいるのです。
 よって検索ロボットにとって①は<img src"http://www.shipsnet.jp/blogshipsnet/logo_top.jpg">としか認識されませんので、当然画像に書かれているキーワードも収集できません。
 それに対して②はちゃんとテキストで書かれていますので、ソースでもテキストとして認識されています。ためしにこの記事のソースを見てみて下さい。
お使いのブラウザがインターネットエクスプローラーなら、ブラウザ上部のメニュバーから、表示→ソースの表示 を選択すると見れるはずです。



○今回のポイント
ロボット検索では画像に書かれている文字は収集されない。

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A narcissist is someone better looking than you are.

Puritanism: The haunting fear that someone, somewhere, may be happy.

Distrust any enterprise that requires new clothes.

Barabási's Law of Programming: Program development ends when the program does what you expect it to do — whether it is correct or not.

Heaven is an American salary, a Chinese cook, an English house, and a Japanese wife. Hell is defined as having a Chinese salary, an English cook, a Japanese house, and an American wife.

It's clearly a budget. It's got a lot of numbers in it.

It's not the size of the dog in the fight, it's the size of the fight in the dog.

Fill what's empty, empty what's full, and scratch where it itches.

He can compress the most words into the smallest idea of any man I know.

If the brain were so simple we could understand it, we would be so simple we couldn't.

That is the saving grace of humor, if you fail no one is laughing at you.

Sometimes a scream is better than a thesis.

Dying is a very dull, dreary affair. And my advice to you is to have nothing whatever to do with it.

Victory goes to the player who makes the next-to-last mistake.

If you are going through hell, keep going.

A child of five could understand this. Fetch me a child of five.

I don't know anything about music. In my line you don't have to.

Why don't they make the whole plane out of that black box stuff.

BDSM:

When you have to kill a man, it costs nothing to be polite.

The shepherd always tries to persuade the sheep that their interests and his own are the same.

I have an existential map; it has 'you are here' written all over it.

Anal:

The pen is mightier than the sword, and considerably easier to write with.

You have a cough? Go home tonight, eat a whole box of Ex-Lax -- tomorrow you'll be afraid to cough.

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Some cause happiness wherever they go; others, whenever they go.

Whether you think that you can, or that you can't, you are usually right.

Guard against the impostures of pretended patriotism.

There is no sincerer love than the love of food.

It is unbecoming for young men to utter maxims.

Sometimes a scream is better than a thesis.

If women didn't exist, all the money in the world would have no meaning.

Marry me and I'll never look at another horse!

You'll notice that Nancy Reagan never drinks water when Ronnie speaks.

UNIX is basically a simple operating system, but you have to be a genius to understand the simplicity.

If you're sick and tired of the politics of cynicism and polls and principles, come and join this campaign.

A camel is a horse designed by a committee

If you want to make an apple pie from scratch, you must first create the universe.

It is unbecoming for young men to utter maxims.

Man is the best computer we can put aboard a spacecraft... and the only one that can be mass produced with unskilled labor.

The difference between 'involvement' and 'commitment' is like an eggs-and-ham breakfast: the chicken was 'involved' - the pig was 'committed'.

True. When your hammer is C++, everything begins to look like a thumb.

Some cause happiness wherever they go; others, whenever they go.

Gentleman: Knows how to play the bagpipes, but doesn't.

My occupation now, I suppose, is jail inmate.

Everything secret degenerates, even the administration of justice.

I'm not under the alkafluence of inkahol that some thinkle peep I am. It's just the drunker I sit here the longer I get.

Mother-in-law = A woman who destroys her son-in-law's peace of mind by giving him a piece of hers.

You never really learn to swear until you learn to drive.

When ideas fail, words come in very handy.

You can only find truth with logic if you have already found truth without it.

HGH:

If the brain were so simple we could understand it, we would be so simple we couldn't.

Argue for your limitations, and sure enough they're yours.

Physics is not a religion. If it were, we'd have a much easier time raising money.

If you can count your money, you don't have a billion dollars.

Too many pieces of music finish too long after the end.

Too many pieces of music finish too long after the end.

There is no reason anyone would want a computer in their home.

Death is a low chemical trick played on everybody except sequoia trees.

Death is a low chemical trick played on everybody except sequoia trees.

Sex:

I hate those men who would send into war youth to fight and die for them; the pride and cowardice of those old men, making their wars that boys must die.

Sex:

I hate those men who would send into war youth to fight and die for them; the pride and cowardice of those old men, making their wars that boys must die.

Put your hand on a hot stove for a minute, and it seems like an hour. Sit with a pretty girl for an hour, and it seems like a minute. THAT'S relativity.

Put your hand on a hot stove for a minute, and it seems like an hour. Sit with a pretty girl for an hour, and it seems like a minute. THAT'S relativity.

Fill what's empty, empty what's full, and scratch where it itches.

In science one tries to tell people, in such a way as to be understood by everyone, something that no one ever knew before. But in poetry, it's the exact opposite.

The trouble with the Internet is that it's replacing masturbation as a leisure activity.

A man can't be too careful in the choice of his enemies.

A man can't be too careful in the choice of his enemies.

Nothing is wrong with California that a rise in the ocean level wouldn't cure.

Nothing is wrong with California that a rise in the ocean level wouldn't cure.

I believe that sex is a beautiful thing between two people. Between five, it's fantastic.

I believe that sex is a beautiful thing between two people. Between five, it's fantastic.

'Everything you say is boring and incomprehensible', she said, 'but that alone doesn't make it true.'

If you haven't got anything nice to say about anybody, come sit next to me.

Learning is what most adults will do for a living in the 21st century.

First they ignore you, then they laugh at you, then they fight you, then you win.

I'm Jewish. I don't work out. If God had wanted us to bend over, He would have put diamonds on the floor.

I'm Jewish. I don't work out. If God had wanted us to bend over, He would have put diamonds on the floor.

... one of the main causes of the fall of the Roman Empire was that, lacking zero, they had no way to indicate successful termination of their C programs.

In the End, we will remember not the words of our enemies, but the silence of our friends.

The question of whether a computer can think is no more interesting than the question of whether a submarine can swim.

p90x:

When I was a kid I used to pray every night for a new bicycle. Then I realised that the Lord doesn't work that way so I stole one and asked Him to forgive me.

They say such nice things about people at their funerals that it makes me sad that I'm going to miss mine by just a few days.

Violence is the last refuge of the incompetent.

It was God who made me so beautiful. If I weren't, then I'd be a teacher.

It was God who made me so beautiful. If I weren't, then I'd be a teacher.

Where are we going, and why am I in this handbasket?

I have had a perfectly wonderful evening, but this wasn't it.

A lie gets halfway around the world before the truth has a chance to get its pants on.

I was raised in the West. The west of Texas. It's pretty close to California. In more ways than Washington, D.C., is close to California.

There is only one nature - the division into science and engineering is a human imposition, not a natural one. Indeed, the division is a human failure; it reflects our limited capacity to comprehend the whole.

Beware of computer programmers that carry screwdrivers.

Soma:

It's not that I'm afraid to die, I just don't want to be there when it happens.

Early to rise, Early to bed, Makes a man healthy but socially dead.

A little inaccuracy sometimes saves a ton of explanation.

Man has no right to kill his brother. It is no excuse that he does so in uniform: he only adds the infamy of servitude to the crime of murder.

MILF:

A camel is a horse designed by a committee

Gays:

The role of the president of the United States is to support the decisions that are made by the people of Israel. It is not up to us to pick and choose from among the political parties.

Golf:

A coward is a hero with a wife, kids, and a mortgage.

They show you how detergents take out bloodstains. I think if you've got a T-shirt with bloodstains all over it, maybe your laundry isn't your biggest problem.

If I were two-faced, would I be wearing this one?

Early to rise and early to bed. Makes a male healthy, wealthy and dead.

If you try and take a cat apart to see how it works, the first thing you have in your hands is a non-working cat.

Object-oriented programming is an exceptionally bad idea which could only have originated in California.

One of the symptoms of an approaching nervous breakdown is the belief that one's work is terribly important.

Thank you for sending me a copy of your book - I'll waste no time reading it.

You'll notice that Nancy Reagan never drinks water when Ronnie speaks.

A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.

I've never seen anyone change his mind because of the power of a superior argument or the acquisition of new facts. But I've seen plenty of people change behavior to avoid being mocked.

I'm trying to see things from your point of view but I can't get my head that far up my ass.

The years of peak mental activity are undoubtedly between the ages of four and eighteen. At four we know all the questions, at eighteen all the answers.

A man can't get rich if he takes proper care of his family.

If you can count your money, you don't have a billion dollars.

Ketchup left overnight on dinner plates has a longer half-life than radioactive waste.

All our knowledge merely helps us to die a more painful death than animals that know nothing.

Raymond's Law of Software: Given a sufficiently large number of eyeballs, all bugs are shallow.

I don't even butter my bread; I consider that cooking.

All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.

I have made this letter longer than usual because I lack the time to make it shorter.

If there’s one thing I know it’s God does love a good joke.

Gigerenzer's Law of Indispensable Ignorance: The world cannot function without partially ignorant people.

When I die I'm going to leave my body to science fiction.

Not everything that can be counted counts, and not everything that counts can be counted.

Every journalist has a novel in him, which is an excellent place for it.

I don't care to belong to a club that accepts people like me as members.

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I am an expert of electricity. My father occupied the chair of applied electricity at the state prison.

Men and nations behave wisely once they have exhausted all the other alternatives.

Imitation is the sincerest form of television.

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Paramount among the responsibilities of a free press is the duty to prevent any part of the government from deceiving the people.

Never interrupt your enemy when he is making a mistake.

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Ever notice that anyone going slower than you is an idiot, but anyone going faster is a maniac?

So I rang up a local building firm, I said 'I want a skip outside my house.' He said 'I'm not stopping you.'

I'm not under the alkafluence of inkahol that some thinkle peep I am. It's just the drunker I sit here the longer I get.

If it wasn't for muscle spasms, I wouldn't get any exercise at all.

How wrong it is for a woman to expect the man to build the world she wants, rather than to create it herself.

Be tolerant of the human race. Your whole family belongs to it -- and some of your spouse's family too.

GHD:

I think 'Hail to the Chief' has a nice ring to it.

There are two ways of constructing a software design; one way is to make it so simple that there are obviously no deficiencies, and the other way is to make it so complicated that there are no obvious deficiencies. The first method is far more difficult.

Military justice is to justice what military music is to music.

Where humor is concerned there are no standards - no one can say what is good or bad, although you can be sure that everyone will.

Don't let it end like this. Tell them I said something.

You have to stay in shape. My grandmother, she started walking five miles a day when she was 60. She's 97 today and we don't know where she is!

Just because bulldozers are used to build highways doesn't mean bulldozers are the best way to travel on a highway.

Maybe this world is another planet's Hell.

There's no trick to being a humorist when you have the whole government working for you.

There's no trick to being a humorist when you have the whole government working for you.

Computers are useless; they can only give you answers.

Computers are useless; they can only give you answers.

Reality is merely an illusion, albeit a very persistent one.

Computer Science is no more about computers than astronomy is about telescopes

I don't approve of political jokes... I've seen too many of them get elected.

I've never seen anyone change his mind because of the power of a superior argument or the acquisition of new facts. But I've seen plenty of people change behavior to avoid being mocked.

The true measure of a man is how he treats someone who can do him absolutely no good.

The true measure of a man is how he treats someone who can do him absolutely no good.

I don't care to belong to a club that accepts people like me as members.

My current job sucks so hard, black holes are going green with envy.

My current job sucks so hard, black holes are going green with envy.

If quantum physics doesn't confuse you then you don't understand it.

Who are you going to believe, me or your own eyes?

Who are you going to believe, me or your own eyes?

Too many pieces of music finish too long after the end.

All are lunatics, but he who can analyze his delusion is called a philosopher.

Opportunities multiply as they are seized.

We should leave our minds open, but not so open that our brains fall out.

If you are going through hell, keep going.

If you are going through hell, keep going.

Before the war is ended, the war party assumes the divine right to denounce and silence all opposition to war as unpatriotic and cowardly.

First they ignore you, then they laugh at you, then they fight you, then you win.

Education is a progressive discovery of our own ignorance.

Sex is like air. It's only a big deal if you can't get any.

Democracy is where you can say what you think even if you don't think.

Subtlety is the art of saying what you think and getting out of the way before it is understood.

It's not that I'm afraid to die, I just don't want to be there when it happens.

Eternal nothingness is fine if you happen to be dressed for it.

Ever notice when you blow in a dog's face he gets mad at you, but when you take him in a car he sticks his head out the window?

Success usually comes to those who are too busy to be looking for it

C++: an octopus made by nailing extra legs onto a dog

Under conditions of competition, standards are set by the morally least reputable agent.

To jaw-jaw is always better than to war-war.

To jaw-jaw is always better than to war-war.

A lady came up to me on the street, pointed at my suede jacket and said, 'Don't you know a cow was murdered for that jacket?' I said 'I didn't know there were any witnesses. Now I'll have to kill you too'.

Marry me and I'll never look at another horse!

One of the symptoms of an approaching nervous breakdown is the belief that one's work is terribly important.

In science one tries to tell people, in such a way as to be understood by everyone, something that no one ever knew before. But in poetry, it's the exact opposite.

A sense of humor is part of the art of leadership, of getting along with people, of getting things done.

Did you ever walk in a room and forget why you walked in? I think that's how dogs spend their lives.

To jaw-jaw is always better than to war-war.

The study of non-linear physics is like the study of non-elephant biology.

We are Dyslexia of Borg. Fusistance is retile. Your ass will be laminated.

Honolulu, it's got everything. Sand for the children, sun for the wife, and sharks for the wife's mother.

Dying is a very dull, dreary affair. And my advice to you is to have nothing whatever to do with it.

It is much more comfortable to be mad and know it, than to be sane and have one's doubts.

All rights left. All lefts reserved. All reserves removed. All removes right.

Why did God create dentists? -- In his infinite love, he thought it would be charitable to His creatures to let them see what Hell is like, during their lives.

Raymond's Law of Software: Given a sufficiently large number of eyeballs, all bugs are shallow.

Outside of a dog, a book is man's best friend. Inside of a dog, it's too dark to read.

Anyone who considers arithmetical methods of producing random digits is, of course, in a state of sin.

We are Dyslexia of Borg. Fusistance is retile. Your ass will be laminated.

Research is what I'm doing when I don't know what I'm doing.

My neighbour asked if he could use my lawnmower and I told him of course he could, so long as he didn't take it out of my garden.

The opposite of a correct statement is a false statement. The opposite of a profound truth may well be another profound truth.

The opposite of a correct statement is a false statement. The opposite of a profound truth may well be another profound truth.

Not only is there no God, but you try getting a plumber at weekends.

Many journalists have fallen for the conspiracy theory of government. I do assure you that they would produce more accurate work if they adhered to the cock-up theory.

When I die I'm going to leave my body to science fiction.

One word sums up probably the responsibility of any Governor, and that one word is 'to be prepared'.

The competent programmer is fully aware of the limited size of his own skull. He therefore approaches his task with full humility, and avoids clever tricks like the plague.

I never forget a face, but in your case I'll be glad to make an exception.

Put your hand on a hot stove for a minute, and it seems like an hour. Sit with a pretty girl for an hour, and it seems like a minute. THAT'S relativity.

Put your hand on a hot stove for a minute, and it seems like an hour. Sit with a pretty girl for an hour, and it seems like a minute. THAT'S relativity.

If I held you any closer I would be on the other side of you.

There is a charm about the forbidden that makes it unspeakably diserable.

It's strange, isn't it. You stand in the middle of a library and go 'aaaaagghhhh' and everyone just stares at you. But you do the same thing on an aeroplane, and everyone joins in.

The opposite of a correct statement is a false statement. The opposite of a profound truth may well be another profound truth.

Never interrupt your enemy when he is making a mistake.

Never interrupt your enemy when he is making a mistake.

The fear of death is the most unjustified of all fears, for there's no risk of accident for someone who's dead.

When I am working on a problem I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.

Don't sweat the petty things, just pet the sweaty things.

Some cause happiness wherever they go; others, whenever they go.

Ask people why they have deer heads on their walls and they tell you it's because they're such beautiful animals. I think my wife is beautiful, but I only have photographs of her on the wall.

Misunderstandings and neglect create more confusion in this world than trickery and malice. At any rate, the last two are certainly much less frequent.

The chain reaction of evil -- wars producing more wars -- must be broken, or we shall be plunged into the dark abyss of annihilation.

The years of peak mental activity are undoubtedly between the ages of four and eighteen. At four we know all the questions, at eighteen all the answers.

I'm all in favor of keeping dangerous weapons out of the hands of fools. Let's start with typewriters.

The opposite of a correct statement is a false statement. The opposite of a profound truth may well be another profound truth.

In this war – as in others – I am less interested in honoring the dead than in preventing the dead.

Pardon him, Theodotus; he is a barbarian, and thinks that the customs of his tribe and island are the laws of nature.

2 + 2 = 5, for extremely large values of 2.

When choosing between two evils, I always like to try the one I've never tried before.

Humor is the only test of gravity, and gravity of humor; for a subject which will not bear raillery is suspicious, and a jest which will not bear serious examination is false wit.

I criticize by creation - not by finding fault.

Don't drive me crazy -- it's within walking distance.

There's many a bestseller that could have been prevented by a good teacher.

Subtlety is the art of saying what you think and getting out of the way before it is understood.

A fast word about oral contraception. I asked a girl to go to bed with me, she said 'no'.

A poem is never finished, only abandoned.

Reality is merely an illusion, albeit a very persistent one.

Few things are harder to put up with than a good example.

DOS Computers manufactured by companies such as IBM, Compaq, Tandy, and millions of others are by far the most popular, with about 70 million machines in use worldwide. Macintosh fans, on the other hand, may note that cockroaches are far more numerous than humans, and that numbers alone do not denote a higher life form.

Always do right- this will gratify some and astonish the rest.

It was God who made me so beautiful. If I weren't, then I'd be a teacher.

When I am dead, I hope it may be said: 'His sins were scarlet but his books were read.

I have seen the future and it is just like the present, only longer.

The object of war is not to die for your country but to make the other bastard die for his.

I don't pray because I don't want to bore God.

The secret of creativity is knowing how to hide your sources.

When choosing between two evils, I always like to try the one I've never tried before.

Democracy is where you can say what you think even if you don't think.

I'm not under the alkafluence of inkahol that some thinkle peep I am. It's just the drunker I sit here the longer I get.

So I was in my car, and I was driving along, and my boss rang up and he said 'You've been promoted'. And I swerved. And then he rang up a second time and said 'You've been promoted again'. And I swerved again. He rang up a third time and said 'You're managing director.' And I went into a tree. And a policeman came up and said 'What happened to you?' And I Said 'I careered off the road.'

Every normal man must be tempted at times to spit upon his hands, hoist the black flag, and begin slitting throats.

We totally deny the allegations, and we are trying to identify the allegators.

It's strange, isn't it. You stand in the middle of a library and go 'aaaaagghhhh' and everyone just stares at you. But you do the same thing on an aeroplane, and everyone joins in.

It's strange, isn't it. You stand in the middle of a library and go 'aaaaagghhhh' and everyone just stares at you. But you do the same thing on an aeroplane, and everyone joins in.

I don't know why we are here, but I'm pretty sure that it is not in order to enjoy ourselves.

It is time I stepped aside for a less experienced and less able man.

Sometimes I lie awake at night, and I ask, 'Where have I gone wrong?' Then a voice says to me, 'This is going to take more than one night.'

The trouble with the Internet is that it's replacing masturbation as a leisure activity.

I am ready to meet my Maker. Whether my Maker is prepared for the great ordeal of meeting me is another matter.

I am ready to meet my Maker. Whether my Maker is prepared for the great ordeal of meeting me is another matter.

A husband is what is left of the lover after the nerve has been extracted.

Give me chastity and continence, but not yet.

All rights left. All lefts reserved. All reserves removed. All removes right.

We all agree that your theory is crazy, but is it crazy enough?

We are Dyslexia of Borg. Fusistance is retile. Your ass will be laminated.

Victory goes to the player who makes the next-to-last mistake.

There is more stupidity than hydrogen in the universe, and it has a longer shelf life.

I do not feel obliged to believe that the same God who has endowed us with sense, reason, and intellect has intended us to forgo their use.

My advice to you is get married: if you find a good wife you'll be happy; if not, you'll become a philosopher.

My advice to you is get married: if you find a good wife you'll be happy; if not, you'll become a philosopher.

Most people would sooner die than think; in fact, they do so.

Most people would sooner die than think; in fact, they do so.

I have never let my schooling interfere with my education.

The power of accurate observation is frequently called cynicism by those who don't have it.

If you give a man a fish, he will eat for today. If you teach him to fish, he'll understand why some people think golf is exciting.

Be tolerant of the human race. Your whole family belongs to it -- and some of your spouse's family too.

We didn't lose the game; we just ran out of time.

If there’s one thing I know it’s God does love a good joke.

Men are not disturbed by things, but the view they take of things.

Well-timed silence hath more eloquence than speech.

My advice to you is get married: if you find a good wife you'll be happy; if not, you'll become a philosopher.

Why don't they make the whole plane out of that black box stuff.

Why don't they make the whole plane out of that black box stuff.

Every nation has its war party. It is not the party of democracy. It is the party of autocracy. It seeks to dominate absolutely.

I could not possibly fail to disagree with you less.

When I die I'm going to leave my body to science fiction.

No one can earn a million dollars honestly.

There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.

I have spoken many a word, therefore, it is fact.

Heaven is an American salary, a Chinese cook, an English house, and a Japanese wife. Hell is defined as having a Chinese salary, an English cook, a Japanese house, and an American wife.

Quoting Coulter is kind of like quoting Joe McCarthy; no doubt it does well when you're pandering to a group of like-minded hate mongerers, but it earns you a well-deserved reputation as a vicious, mean-spirited airhead and intellecual lightweight in more analytical and dispassionate circles.

I'm not under the alkafluence of inkahol that some thinkle peep I am. It's just the drunker I sit here the longer I get.